Sunglow Literacy Consulting invested in updated logos, brochure development, and business cards. They knew they needed help with their website, but weren’t sure what to do with it.
The tools they had were so challenging and archaic, they needed someone to make even the most basic changes. After helping them with some of those basic changes, they asked me what I honestly thought about the site in general. I told them it reminded me a bit of 80’s hair- a bit loud, out of control, and really outdated. It was the perfect analogy as it hit home and made the point. We ended up working together to bring them their site and tools up to date.
The first thing we did was change to WordPress to provide ongoing flexibility, ease of use, and ongoing updates in functionality and security. I worked with them to identify their key target audiences and intent for the site and social media. After identifying the areas they wanted to focus on, I SEO rich content and began building their presence on Facebook. We have recently added Twitter, Pinterest and LinkedIn to their marketing strategies.